Professional Journey
I'm Alicia Whiteman, a dedicated business professional with over 15 years of experience across multiple industries, specializing in optimizing creative and brand operations. My career is defined by a commitment to excellence, a passion for leadership, and a constant pursuit of personal and professional growth. Born and raised in Trinidad and Tobago, I developed a strong determination to succeed early in life. Balancing a full-time career while pursuing my education, I honed my ability to manage multiple priorities and stay focused on achieving my goals.
Balancing Act
I have continuously balanced work and education, proving my ability to juggle responsibilities and meet challenges head-on. This dual commitment has shaped my resilience, discipline, and passion for continuous learning. The lessons I learned during those years have become the foundation for my leadership style and strategic thinking.
Change Catalyst
At the beginning of my career, I took on the role of a change catalyst, overseeing creative and marketing projects for well-known brands like Godiva and Tiffany & Co. My professional journey also involved managing operations and production at McCann Worldwide (now MRM//McCann), where I handled prestigious clients such as the U.S. Postal Service, Nestlé, and the Tory Burch Foundation.
Versatile Experience
I have had the privilege of leading projects across industries. This includes serving as Digital Project Manager for LOFT and Lou & Grey at Ann Inc., as well as managing the Global Design Studio and Marketing at PIMCO. My focus on operational excellence has helped streamline processes and drive significant improvements in project accuracy, collaboration, and cost-efficiency.
Strategic Leadership
In 2019, I joined JPMorganChase as a Vice President to lead creative operations, where I revitalized stalled projects and improved operational structures. I later advanced to Vice President of Brand Operations & Resourcing, where I drove strategic planning, resource utilization, and operational excellence to new heights.
Education and Certification
I hold a Doctorate in Leadership in a Global Context from Alliance University and a Master’s in Design Management from Pratt Institute. My academic journey also includes a Bachelor of Technology in Graphic Art, Advertising & Production Management from NYC College of Technology (CUNY) and an Advanced Diploma in Digital Marketing from NYU. I am PMP® certified and a Certified Scrum Master (CSM®) and Scrum Product Owner (CSPO®). I am actively involved in esteemed organizations like the Project Management Institute (PMI®), Scrum Alliance®, Women of Project Management (WOPM®), and the Design Management Institute (DMI).
Empowering Others
My career has been built on dedication, innovation, and an unwavering belief in the power of leadership. I’m passionate about sharing my knowledge and insights to empower others to reach their full potential and achieve success in their own journeys.
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